Skip to contentThe Impact Philosophy is Simple and Powerful
- Every human being has a unique design and a deep desire to make a unique Impact;
- We're born with five Powers: Body, Mind, Heart, Soul, and Done (healthy boundaries);
- When we discover and integrate these very real parts of ourselves, we become powerful;
- When we make ourselves better, we make our love, home, work, and the world better;
- When we learn and apply the parts of our customized life "Impact System," our lives are transformed, and,
- Best of all, the concepts are easy to learn, easy to apply, and easy to make into a second nature!
We teach our clients to first treat themselves with the dignity and respect they deserve and then to become relentless in shedding their ineffective beliefs and habits and rebuilding from an unbreakable new foundation for life.
We teach them how to understand the complex interplay of their physical, intellectual, emotional, and spiritual aspects. Then, we teach them how to train those unique capacities, how to integrate them, and how to establish a pattern of living that drives dreams to become reality.
A Message from Our Founder Rob DuBois
I was a walking disaster in my youth. I wanted to be a rock star or, a war hero, or a veterinarian, depending on the day. But I wouldn't apply myself to fully accomplishing anything. I couldn't – I had deeply ingrained, self-limiting beliefs that led to self-limiting behaviors, and I would sabotage every good thing because, at my core, I didn't believe I deserved it.
I was a sloppy drunk, undependable, self-hating, and occasionally suicidal. I felt I was junk. I would make spectacular efforts and gestures for attention and approval but could never believe my own hype.
More than 30 years ago, I was blessed to be guided out of addiction by some friends who had themselves been guided before me. I thought I'd reached the end zone and "success," but quickly discovered I'd only crossed the starting line.
It began a lifelong path of cleaning up my other wreckage and working to stay ahead of my screw-ups. Every person makes mistakes; some of us with self-destructive tendencies, however, have to keep the messes to a minimum, or we'll spiral back to epic failure.
Along the way, I've become a Navy SEAL, deployed to every war, raised a family, and evolved to create the Impact Coaches.
It's a Lifelong Journey and Worth It
But, I realized I was still dragging along the residue of inaccurate and ineffective beliefs about myself.
I came to understand that bad software had been installed by trauma in my earliest years, as well as the obvious wartime experiences of a veteran of special operations in Iraq and Afghanistan.
The software said I was bad – reality taught me I had just been convinced of some bad things.
We are not bad at our core, no matter how bad a person may feel today – we are just acting out old scripts that worked during some earlier bad times but are no longer appropriate to our circumstances.
It took years, and I'll always be a work in progress, but I discovered that these lessons from pain could be used to help other people navigate their own messes and confusion. Other people who may, on the surface, look like they have it all together, may appear successful, may be recognized leaders in their fields, other people who may also be struggling with many of the things I hid.
I Built Impact Actual – Because I "Couldn't Not" Do It
Each of us was created for much more than grinding through an existence of kicking butt but feeling empty. We deserve more than watching from the sidelines while others seem to live relaxed and comfortable, enjoying their friends and family and life and, yes, material success.
My message to you is that it is possible to have it all. The simple pleasures of life are not mutually exclusive.
Timeline: Impact Actual Since Our Founding
2006
Rob retired from active duty as a U.S. Navy SEAL and began coaching on the side.
2010
The earliest version of Impact Actual was born, initially just for Rob's coaching.
2015
Rob created the Impact Unchained course for clients to personalize their success paths.
2017
Rob and Director of Development Jason Rowinski began certifying Impact Coaches.
2019
Finance Director Tricia Drago and Sales Director Patrick Mullins joined the Team.
2020
Executive Administrator Melissa Dockum came on board to make order from chaos.
2021
COVID-19 aftershocks shook everything to the ground!
2022
We began to re-envision and re-discover and re-created our entire enterprise.
2023
Rob created the self-mastery #SWIM Challenge, the Bedrock course, and the sky's the limit.
Why Work with an Impact Actual Life Coach?
Our methods differ in that we take the focus off tricks and techniques for happiness or business success and put it where it belongs: on the quality of the character of the individual.
We empower people to let go of their layers of doubt, fear, and bad habits to grow fully into their unique designs. This results in clients becoming "Men and Women of Impact" – competent, confident, and compassionate, capable of making superior choices in every area of life, achieving total success as human beings.
Business success, relationship success, thriving social and personal lives, all of these are born out of a person gaining self-awareness and perspective about what really matters to them and pouring their life energy into that.
Looking for Corporate Group Training Sessions?
We love to work with corporate groups ready to address the underlying conditions of ineffective teams: individual character. Many C-suites struggle with the consequences of unethical or unthinking decisions made by executive members.
In a nutshell:
Our engagement with leaders and leadership groups is devoted to building both the self-awareness of its members and the effectiveness of the relationships among them.
We help them take the label of "one big happy family" off the marketing materials and put it back where it belongs: right in the middle of the actual experience of mutual respect, service, and mission mindset that brought them together in the first place.
Corporate leaders are the same as individual contributors and strangers off the street – they are human beings.
The best solutions to "people problems" at the leadership level will not be found in better business skills, moralistic ethics training, or even threats of punishment, but by addressing the root causes. They include low respect, low trust, and low personal and corporate accountability.
Sometimes, what a person tries to get away with is based on their own observation of someone senior in the org chart who models the same or looks the other way. Sometimes, it's the result of a plain old bad hire – choosing a CFO with shining credentials won't create financial success if the individual doesn't work well with others, is cooking the books, or is torn up with an addiction problem they can't overcome.
Who are Your Life Coaches at Impact Actual?
We have five leaders in Impact Actual, the "Lions" (CEO, Executive Administrator, and Directors of Finance, Development, and Sales), who are the five executive Impact Coaches. Separately, there are currently about ten certified Impact Coaches.
Our specialties across the entire team include:
Military fighter pilot trainers
Non-profit leaders
Church leaders
Government leaders
Sales executives
Business entrepreneurship and finance experts
Military transition leaders
Elite athletes
Professional artists and performers
Law enforcement careerists
Coaches for men or women
Within our Team, there is always someone who can guide, support, and enlighten anyone who is ready.
We've been in business for more than 15 years, evolving from a one-person coaching shop to a broad-based training and executive coaching firm.
Ready to take the first step to learn more about Impact Actual and the difference it can make in your life? Reach out to get in touch with us today! Whether you want to dive into our life changing course options, explore one-on-one coaching with Rob, ask about getting certified as an Impact Coach yourself, or even just get help with a particularly challenging life issue you’re facing, the single simple action is the same: click here to book a no-cost Discovery Call with founder Rob DuBois!
We can’t wait to help you achieve your dreams, to help the world.
